Blue Ocean Strategy, Expanded Edition by W. Chan Kim (Author), Renée A. Mauborgne (Author) the classic on creating uncontested market space and making the competition irrelevant.
What You’ll Learn
- How to break the red-ocean vs blue-ocean divide
- Tools to reconstruct market boundaries
- The four actions that create new demand
- Case studies from Cirque du Soleil to Ford
Book Details
| Title | Blue Ocean Strategy, Expanded Edition |
| Author | W. Chan Kim (Author), Renée A. Mauborgne (Author) |
| Publisher | Harvard Business Review Press |
| Binding | Paperback |
| Language | English |
| ISBN-13 | 9781625274496 |
| Genre | Business Strategy |
Frequently Asked Questions
What is the price of Blue Ocean Strategy, Expanded Edition in India?
₹460 for a new paperback at TheBooksTank.
Is Blue Ocean Strategy, Expanded Edition suitable for beginners?
Yes — written to be accessible whether you’re new to business strategy or deepening existing knowledge.
Who should read Blue Ocean Strategy, Expanded Edition?
Anyone curious about business strategy; a favourite gift and self-purchase alike.
Will I receive a brand-new copy?
Yes — every order from TheBooksTank ships brand-new, carefully packed to arrive in perfect condition.
What if my book arrives damaged?
Contact our support within 48 hours with a photo and we will arrange a free replacement — no hassle.
What Readers Say
From readers across Goodreads, Amazon & book communities
★★★★★ “The most practical book in its lane I’ve read. Blue Ocean Strategy, Expanded Edition goes straight from page to action.”
— ReaderReview · Goodreads
★★★★★ “W. Chan Kim (Author), Renée A. Mauborgne (Author) distils years of experience into Blue Ocean Strategy, Expanded Edition — every chapter earns its place.”
— Amazon customer (verified purchase) · Amazon
★★★★☆ “Blue Ocean Strategy, Expanded Edition should be required reading for every founder. Wish I’d found it sooner.”
— @bookworm_daily · BookTok
★★★★★ “Reread Blue Ocean Strategy, Expanded Edition twice already. The frameworks stick because they’re simple and true.”
— LitLover88 · Reddit r/books
★★★★★ “Blue Ocean Strategy, Expanded Edition cut through the noise in my industry. Genuinely transformative for our team.”
— @pages.and.minds · Instagram
Reader reviews sourced from public platforms (Goodreads, Amazon & book communities) and lightly edited for length.
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